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ESQUE

HISTORY OF ARCHITECTURE - THE EVOLUTION

On my way to squeeze the lemon, while taking a much needed break from juggling researching service core configurations for Design and Building Construction Precedents for Construction, I noticed a pin-up by the first year Interior Design and Architectural Technology students(group work).


I was not fortunate enough to do this assignment in my first year. I thought it interesting to include their assignment in my blog because it is group work; which is the very nature of how the architectural field operates; it was in poster format, which aims to cultivate the skill of combing communicating an idea visually and marrying that with relaying information in text; and lastly learning how to direct the pattern/sequence in which your message is to be read in.


I simply took pictures with my phone and tried to get them as clear as possible because I do not intend on re-typing all of the text. Off the top of my head, here is a list of what I think a poster that communicates its intended message successfully should contain:


  • Visible Title.

  • Clear Starting Point.

  • Clear Path/Sequence To Follow.

  • Visible Sub-headings and Paragraph Text.

  • Preference/Balance of Visual Communication vs Text(can I understand what is being communicated without reading paragraph text?).

  • Logical and Efficient Use of Space: Layout.

One group in particular caught my eye, due to the visual appeal of the poster. They established a foreground that contains all of the information and a background that served as the visual domain so that gave their poster some depth.


The picture examples they provided for each era is archetypal and a relatively renowned example. They also balanced the placement of the pictures relative to the text, relative to the background art seamlessly.


The last thing they executed well is establishing hierarchy in their text. From the size and emboldenening of the Headings to the size of the sub-heads to, most importantly favouring short sentences and bullet points over overladen paragraphs.


Let's take a look:



Poster

1/8

2/8 Student Names in Upper Right Corner.

3/8

4/8

5/8

6/8

7/8

8/8

A unique and ingenious touch that the group added is the background art being a pictorial representative of the stereotypical visualizations of the respective eras. However...


The only thing missing from their poster is a pattern/sequence that is communicated visually by means of a timeline with the aid of colour coding. Such a group did do so but that is perhaps the only winning feature of their poster. Fuse the two together and you have a GoGeta( LOL! I couldn't resist. *All the DragonballZ fans can stop pumping their fists now) winning formula.


Here is the Timeline done successfully:


Timeline

Group Members.

There's some education for you. Kube chos' kube hele.

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